Home sweet home
Revealed by LFC first-teamers in front of a live audience of fans at Liverpool's famous Pier Head last May, the new 2015/16 home kit is must-have for on-trend Reds. Indeed it's inspired by the fans and features a spine-tingling quote from Sixties striker Ian St John on the jersey's inner hem: “There’s no noise like the Anfield noise.” Never will be, Saint. It's made by New Balance, and for those who need to know these things, the kit's official colour scheme is High Risk Red with flashes of Amber Yellow, and Locust Green for the goalie.
Away days
What does it mean to be a Liverpool FC fan? Having bags of passion, naturally, along with loads of good vibes for the future and plenty of pride in the past. So how about a modern, truly original away kit in black, red and silver colours inspired by the matchday programme from one of LFC's greatest-ever nights, the 1977 European Cup final in Rome? This New Balance strip also features the 96 with eternal flames at the nape of the neck, and across the internal hem the Bill Shankly quote: “Liverpool was made for me and I was made for Liverpool.”
Thunderstruck
LFC's third kit for 2016/17 was launched on the pre-season tour of the USA via a live-stream directly from Facebook headquarters in San Francisco. It draws inspiration from a matchday programme for another epic European night – this time the 2001 UEFA Cup final against Alaves which the Reds won 5-4 in extra-time – and the colour scheme is called Toxic Thunder (Alloy Grey for the goalie strip). The quote on the jersey's inner hem comes from the Reds boss at the time, Gerard Houllier: “Liverpool players must play like lions.” It's got our roar of approval.
Training champions
Cool and contemporary, comfy and classy… Introducing Liverpool FC's official New Balance training kit for 2016/17. Taking its colour-cue from the three new playing strips, the range includes warm-up jackets, polos and sweatshirts (among other products). Available in both adult and children’s sizes, it's been developed using the latest New Balance technology to offer optimum comfort and fit, and it features branding from BetVictor, the Club's Training Kit Partner.
All three kits and the training range are available to purchase in Official Liverpool FC stores and online.